Length
5–8 chars = sweet spot. Under 5 = premium. Over 12 = hard to remember.
Pronounceable
Can you say it in a conversation? Good vowel-consonant balance is key.
No Hyphens
Hyphens are the #1 killer of domain value. Buyers avoid them.
No Numbers
"Is it 4 or four?" — confusion kills brand recall and buyer confidence.
Premium TLD
.com and .io command highest brand credibility for global buyers in 2026.
Uniqueness
Diverse letter patterns = more memorable. Repetitive letters reduce recall.